What strategies should your brands adopt to succeed in Chinese market?

According to hurun research institute's report "China's top 10 e-commerce companies in 2020" released on July 10, four of the world's top five listed e-commerce companies are from China, including alibaba, Meituan dianping, jingdong and pinduoduo. They rank 2-4 respectively, while amazon is the world's largest e-commerce company.China's online retail sales reached a record high of 7.18 trillion yuan, up 32.2 percent from 2016 and 6.0 percentage points faster than in 2016.Online retail sales of physical goods reached 5,480.6 billion yuan, up 28.0 percent and accounting for 15.0 percent of total retail sales of consumer goods, 2.4 percentage points higher than in 2016. Although the market is generally dominated by local brands, there are still wide opportunities for some foreign brands, especially in China, a market of nearly 1.4 billion people.Of course, both local and foreign brands should be promoted so that Chinese consumers can identify brands and entic...